It seems that all businesses have invested in some social media platform at this point. Whether it’s Facebook, Twitter, Instagram, Pinterest, or something else, we have all seen the potential for expanding our brands and reaching new customers with social…
PISH POSH DESIGN
Category: advertising
Social Networking: Keeping it Real
Recently I passed a large billboard on the highway that was advertising a local car dealership. From experience in the advertising world, I know that billboard space on busy highways can cost as much as $10-$30,000 per month. Yes, you…
Advertising with Facebook
If you have already experimented with Google AdWords, you will find a similar experience with Facebook ads though there are some appealing differences. If you are new to this, you can expect a system that is technically easy to use…
Social Networking: What's in it for You?
These days, most businesses have at least considered integrating one or more of the social networking platforms into their marketing plan. Facebook and MySpace currently dominate the marketplace, Facebook holding a commanding lead with nearly 120 million unique users (a…
Using your Customer to Articulate your Brand
We live in the world of Web 2.0. – a generation of the internet wherein users generate the content. Think: Facebook, Trip-Advisor, Bloggers. The comments and opinions of a highly individualized consumer culture reign supreme. We no longer shop for…
Google AdWords = Qualified Traffic
If you want more qualified traffic to your site each month, but don’t have the time for a new marketing campaign, Google AdWords could be your new best friend. How Do You Get Started? (It’s fairly simple, actually. ) 1.…
Posted in advertising, Uncategorized
Coupon's Prove Desirable Among Affluent
In September 2009, a Neilson study reported that overall coupon usage is up 23% from last year. Affluent consumers ($70k+) are the heaviest coupon users, followed by large households, households lead by women under the age of 54, and others…
Writing Effective Ad Copy
The ultimate goal of an ad is typically to generate response, rather than simply to increase brand awareness. Here are a few notes on how to reach and activate your customer with effective copy. 1. Tell Them Who You Are…
Tips for Better Advertising Design
The Design Must WORK for You, Not Just Look Pretty. 1. Above All, Branding! Every marketing material created for your company should maintain the company’s brand. Your brand is defined by the fonts and colors you use, your logo, mission,…
Getting More for your Advertising Dollars
Once you’ve decided to advertise, you may find yourself asking a familiar question: “How can I get the most bang for my buck?” Here we will review some common strategies to help you achieve just that!
PISH POSH DESIGN
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