Tag: branding

Art Imitating Life

Recently, a friend and I were trying to think of the most successful company using a “bad” logo. After a lot of debate, we settled on Sysco, which – if you are not familiar – is a company that provides

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Tips for Better Advertising Design

The Design Must WORK for You, Not Just Look Pretty. 1. Above All, Branding! Every marketing material created for your company should maintain the company’s brand. Your brand is defined by the fonts and colors you use, your logo, mission,

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