Coupon's Prove Desirable Among Affluent

In September 2009, a Neilson study reported that overall coupon usage is up 23% from last year. Affluent consumers ($70k+) are the heaviest coupon users, followed by large households, households lead by women under the age of 54, and others living in affluent suburban and “comfortable country spreads.” These consumers purchase between 51 and 103 items (or more) using coupons every 6 months.

Affluent consumers that redeemed coupons in the first half of 2009 used roughly 80% of their coupons on edible products, and roughly 20% on health and beauty consumer packaged goods.

Source: Neilson Blog

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