The ultimate goal of an ad is typically to generate response, rather than simply to increase brand awareness. Here are a few notes on how to reach and activate your customer with effective copy. 1. Tell Them Who You Are…
Tag: advertising
Tips for Better Advertising Design
The Design Must WORK for You, Not Just Look Pretty. 1. Above All, Branding! Every marketing material created for your company should maintain the company’s brand. Your brand is defined by the fonts and colors you use, your logo, mission,…
Getting More for your Advertising Dollars
Once you’ve decided to advertise, you may find yourself asking a familiar question: “How can I get the most bang for my buck?” Here we will review some common strategies to help you achieve just that!