Category: Uncategorized

Simple & Affordable E-mail Marketing

There is perhaps no easier way to put your message in front of a targeted audience than email marketing. Put your database to work and bring more traffic to your website by implementing a simple e-mail marketing campaign.

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The "Deadening" Effect of Photoshop's "Save for Web"

If you’ve ever used Phtoshop’s “Save for Web” function, you already know what this is about. The “Deadening” effect is observed when the color profile of a beautiful image becomes reduced for web use and effectively sucks the life out

Posted in photoshop tips, Uncategorized

The Secret to a Better Search Engine Rank

Are you obsessed with your website’s Google ranking? Or maybe you’re always looking for more hits? Well, as you might have guessed, there is a hefty list of criteria that the search engines use to calculate your website’s rank, but

Posted in marketing, Uncategorized, web

Variations on Transition

Invite designs for a gallery opening in Newport, RI; themed, Through the Looking Glass.

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Writing Effective Ad Copy

The ultimate goal of an ad is typically to generate response, rather than simply to increase brand awareness. Here are a few notes on how to reach and activate your customer with effective copy. 1. Tell Them Who You Are

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Tips for Better Advertising Design

The Design Must WORK for You, Not Just Look Pretty. 1. Above All, Branding! Every marketing material created for your company should maintain the company’s brand. Your brand is defined by the fonts and colors you use, your logo, mission,

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A Blog of One's Own

How often does your website change? Integrated blogs are all the rage these days and it’s no wonder why. When you integrate a blog into your website, you create a webpage that you can easily modify anytime with new messages

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Getting More for your Advertising Dollars

Once you’ve decided to advertise, you may find yourself asking a familiar question: “How can I get the most bang for my buck?” Here we will review some common strategies to help you achieve just that!

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