There is perhaps no easier way to put your message in front of a targeted audience than email marketing. Put your database to work and bring more traffic to your website by implementing a simple e-mail marketing campaign.
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The "Deadening" Effect of Photoshop's "Save for Web"
If you’ve ever used Phtoshop’s “Save for Web” function, you already know what this is about. The “Deadening” effect is observed when the color profile of a beautiful image becomes reduced for web use and effectively sucks the life out…
The Secret to a Better Search Engine Rank
Are you obsessed with your website’s Google ranking? Or maybe you’re always looking for more hits? Well, as you might have guessed, there is a hefty list of criteria that the search engines use to calculate your website’s rank, but…
Variations on Transition
Invite designs for a gallery opening in Newport, RI; themed, Through the Looking Glass.
Writing Effective Ad Copy
The ultimate goal of an ad is typically to generate response, rather than simply to increase brand awareness. Here are a few notes on how to reach and activate your customer with effective copy. 1. Tell Them Who You Are…
Tips for Better Advertising Design
The Design Must WORK for You, Not Just Look Pretty. 1. Above All, Branding! Every marketing material created for your company should maintain the company’s brand. Your brand is defined by the fonts and colors you use, your logo, mission,…
A Blog of One's Own
How often does your website change? Integrated blogs are all the rage these days and it’s no wonder why. When you integrate a blog into your website, you create a webpage that you can easily modify anytime with new messages…
Getting More for your Advertising Dollars
Once you’ve decided to advertise, you may find yourself asking a familiar question: “How can I get the most bang for my buck?” Here we will review some common strategies to help you achieve just that!