Category: Uncategorized

Jumpstart your PR Efforts

by Hillary Knauf The traditional marketing mix consists of advertising, sales promotions, personal selling, and public relations efforts. Public Relations, in the broadest sense, is the function of generating goodwill toward a company or organization. PR focuses on the relationships

Posted in marketing, Uncategorized Tagged with: ,

African-Themed Gallery Card

This lovely gallery card was created for a show currently running at Deblois Gallery. We wanted desperately to avoid any “African” style decorative fonts, so we used some of our old favorites, Caslon and Baskerville, and styled them with half-tones

Posted in design, Uncategorized Tagged with: , ,

Creating Drama with your Photos

Many of our clients use their websites to sell products which they photograph themselves. This Photshop trick will help you add dramatic focus to an object within a photo, for emotional effect or simply to bring attention to the primary

Posted in photoshop tips, Uncategorized Tagged with:

Multiple Intentions

We recently designed this postcard for the Portsmouth Arts Guild in Portsmouth, RI. Promotional materials for multiple artists with no particular aesthetic connection can be tricky; trying to combine images from the various artists can lead to visual chaos. We’ve

Posted in design, Uncategorized Tagged with:

Saving Time with Photoshop's Actions

Many of our clients are becoming more and more familiar with the process of correcting or re-sizing images in Photoshop. If a task like this has become a regular part of your workflow, you may save an enormous amount of

Posted in photoshop tips, Uncategorized Tagged with:

Low-Cost Promotion

Send Out a Simple Press Release There is no better advertising than an editorial about your business. Press releases can be written to announce an event, new product line, recent success of any kind, new partnerships, etc. Once your release

Posted in marketing, Uncategorized Tagged with:

Digital Brochures

A digital brochure is essentially a movie about your business. A simple digital brochure might include an elegant slideshow of photographs set to music, followed by contact information. A more sophisticated digital brochure might include narration and video clips. The

Posted in brochures, Uncategorized Tagged with:

Ten Common Website Mistakes

1. Using a Splash Page The Search engines put enormous value on the home page text. If a home page has little or no text, Google responds with a poor ranking. 2. Poor Photography So many websites sabotage their potential

Posted in marketing, Uncategorized, web Tagged with:

Get Results from a Smarter Home Page Design

Is your home page designed with features that will improve your Google ranking? Does your home page offer immediate access to the site’s key features? Does your home page effectively communicate the company brand? Or, how about this one: does

Posted in marketing, Uncategorized, web Tagged with: ,

Promoting your Website Updates with RSS

Does your website have a blog or “Upcoming Events” page? If so, you are probably making frequent updates to this area to promote your business activities, such as special events, press coverage, awards, etc. Now that the information is on

Posted in marketing, Uncategorized, web Tagged with: , ,