MOMA Type Exhibit


MOMA has a lovely typography exhibit running through July 2010 which covers printed matter from the hugely influential New Typography (Die Neue Typographie) movement of the 1920’s and 30’s including pieces by designer Jan Tschichold. These concepts on layout design changed everything.

Check it out:
The New Typography
December 23, 2009–July 12, 2010… Read More ›

Posted in typography, Uncategorized Tagged with:

Aboriginal Graphics for 2010 Olympics

Check out this great feature on how the 2010 Vancouver Winter Olympics branding team brought in Coast Salish artist, Xwa lack tun (Rick Harry) to create aboriginal graphics, adding further contextual flavor to their overall dynamic. Each image tells a story. Sound familiar?… Read More ›

Posted in branding, logos, Uncategorized

Google AdWords = Qualified Traffic

If you want more qualified traffic to your site each month, but don’t have the time for a new marketing campaign, Google AdWords could be your new best friend.

How Do You Get Started? (It’s fairly simple, actually. )

1. Sign Up!
Go to: https://adwords.google.com and sign up with a username and password. Or, if you already have a Google account, you can add this element within that account.… Read More ›

Posted in advertising, Uncategorized

Happy Holidays!

Read More ›

Posted in design, Uncategorized Tagged with:

So, What is Website Hosting?

Every business that has a website must have website hosting. So what is it exactly that we’re paying for each month?

Website files must be kept on a server that is accessible to the world wide web. The business that owns and maintains this public server is your host. Your web designer connects to that server and uploads your website files.Read More ›

Posted in Uncategorized, web

Pantone's Color Report, Fall 2009

From top to bottom: Majolica Blue, Warm Olive, Rapture Rose, Nomad, Burnt Sienna, Iron, Purple Heart, Honey Yellow, American Beauty, Créme Brulé.

Source: Pantone.com Read More ›

Posted in design, Uncategorized

Coupon's Prove Desirable Among Affluent

In September 2009, a Neilson study reported that overall coupon usage is up 23% from last year. Affluent consumers ($70k+) are the heaviest coupon users, followed by large households, households lead by women under the age of 54, and others living in affluent suburban and “comfortable country spreads.” These consumers purchase between 51 and 103 items (or more) using coupons every 6 months.… Read More ›

Posted in advertising, marketing, Uncategorized Tagged with:

Blogging at the Next Level

If blogging isn’t a part of your business’ marketing plan, you might be missing out on a hugely effective method for attracting quality leads, advertising your brand, creating new partnerships, and increasing your monthly web hits. Here are a few tips that will help the casual blogger take their efforts to the next level.

1. Identify Your Target Community
Locate the blogs that are affiliated with, or related to your business.… Read More ›

Posted in blogs, marketing, Uncategorized Tagged with: ,

The NBC Font Fiasco

The NBC corporation is being sued for $2 million in damages over the use of fonts licensed from a font design studio called Font Bureau, out of Boston. The fonts in question are Bureau Grotesque, Interstate and Antenna.

The claim is that NBC only purchased a single-user license which seems implausable when you consider that these fonts are being used in the graphics of multiple programming, including Jay Leno and Saturday Night Live.… Read More ›

Posted in branding, design, typography, Uncategorized

The Fabulous Wacom Tablet

For years, wacom has been releasing a tablets that allow you to create art on your computer the way you want to – with a stylus. It takes a little time to get used to the tool, especially the pressure-sensitive tip, but once you’ve got the hang of it, this tool will quickly become a necessity in your studio. The accompanying mouse is also a treasure as it offers a level of precision you just won’t get with a standard mouse.… Read More ›

Posted in favorite tools, Uncategorized Tagged with: