Tag: logo updates

How Do you Know if your Logo Is Good?

A great logo communicates the right message to the right people. Through visual communication, it catches the eye of the target market and speaks to their interests. It tells them who you are, what you’re about, and why the two

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Art Imitating Life

Recently, a friend and I were trying to think of the most successful company using a “bad” logo. After a lot of debate, we settled on Sysco, which – if you are not familiar – is a company that provides

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