A few years back, Flash intros were all the rage. They may still have place in very specific situations, but now we must consider the experience of websites on mobile devices. The iPhone and iPad don’t play Flash, and most…
Category: web
Social Networking: What's in it for You?
These days, most businesses have at least considered integrating one or more of the social networking platforms into their marketing plan. Facebook and MySpace currently dominate the marketplace, Facebook holding a commanding lead with nearly 120 million unique users (a…
Using your Customer to Articulate your Brand
We live in the world of Web 2.0. – a generation of the internet wherein users generate the content. Think: Facebook, Trip-Advisor, Bloggers. The comments and opinions of a highly individualized consumer culture reign supreme. We no longer shop for…
5 Tips for Optimizing your Blog
1. Sync your Blog with Facebook Syncing your blog with Facebook will pull any content that is added to your blog and automatically post it on Facebook saving you precious time. 2. Know the Search Terms your Audience Uses Log…
A Website Re-Design
When this San Francisco-based client came to us with an outdated web design, we were eager to help. They had an amazing portfolio of images showing their expert tile and marble designs, and served a high-end clientele, but their web…
So, What is Website Hosting?
Every business that has a website must have website hosting. So what is it exactly that we’re paying for each month? Website files must be kept on a server that is accessible to the world wide web. The business that…
Ten Common Website Mistakes
1. Using a Splash Page The Search engines put enormous value on the home page text. If a home page has little or no text, Google responds with a poor ranking. 2. Poor Photography So many websites sabotage their potential…
Get Results from a Smarter Home Page Design
Is your home page designed with features that will improve your Google ranking? Does your home page offer immediate access to the site’s key features? Does your home page effectively communicate the company brand? Or, how about this one: does…
Promoting your Website Updates with RSS
Does your website have a blog or “Upcoming Events” page? If so, you are probably making frequent updates to this area to promote your business activities, such as special events, press coverage, awards, etc. Now that the information is on…
Simple & Affordable E-mail Marketing
There is perhaps no easier way to put your message in front of a targeted audience than email marketing. Put your database to work and bring more traffic to your website by implementing a simple e-mail marketing campaign.